If you have to get a bulk of free traffic to your website, you will need to SEO your web. Most if the site ranking are improved by using techniques to optimize website.

The websites that are optimized helps in making easier for search engines to understand their contents. Search engines also approves the sites and favor them if they possess:

  • Easy mapping
  • Faster  loading
  • Mobile responsiveness
  • Benefits to the end user.

Blog and web pages need to have keywords but must also be reader-friendly. The best search engine optimization methods use both on-site and off-site SEO components.

Components of SEO

There are two pillars of SEO:

  • On-page SEO
  • Off-page SEO

1. On-Page SEO:

It consists of the following factors:

  • The incorporation of all the relevant keywords and converting them into titles, links, Meta descriptions, headings, tags and alt tags.
  • Creating proper blogs and quality articles helps in making the relevant viewers up to-date and helps in keeping connectivity.
  • An attractive user-friendly interface
  • Clarity of webpages and deliverance of the adequate information.
  • Decrement of loading time of website.
  • Permanent structure of URL links. Creating simple links and proper use of hyphens for the separation of terms. Minimizing the lengthy URL’s
  • Usage of Breadcrumbs. Breadcrumbs are links usually situated at the top of the webpages that helps navigation and searching for elements faster.
  • Internal links are those links described between the descriptions and are not defined externally.

2. Off-Page SEO:

It consists of the following factors:

The process of gaining trust in the eyes of search engine by getting votes from other website’s recommendation, this is done by internal links in the description.

  • Often referred as ‘back links’.
  • This can help in recognition of website with proper recommendation as the link is bookmarked by other websites.
  • People tend to open links faster which are recommended .Links are clearly visible for them to open.
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