What is Digital Marketing?
Process of promoting the brands or products through search engines and social networks is known as Digital marketing. It involves integration of marketing services to acquire customers online. It involves advertisement of brands or services over the social media outlets. There are many Digital Marketing companies that provides online solution to the organizations who need to switch to the digital era of advertising.
What is traditional marketing?
Traditional marketing is the way of marketing through television, newspapers, radios, magazines, postcards, newsletters, brochures, pamphlets and other printed materials. The rapid digital change globally has made the traditional marketing a history.
Importance of Digital Marketing
People have changed their way of living. They tend to get information at any moment .This rapid shift from traditional to digital has resulted a challenge for Digital marketers to cope up. Digital marketing has overtaken the old means of marketing. This rapid shoot-up has changed the meaning of marketing. Therefore, we are now living in future era of marketing.
Digital Marketing objectives
- Fast access to the relevant viewers
- Healthy customer relationship
- Fast feedback of customers
- Return on Investment (ROI)
Digital Marketing goal:
Strategies of digital means of marketing has a goal to achieve success at a great rate. Business has always a goal for getting recognized promptly among their target audience. This can be accomplished if proper practices are done by means of digital market. The goal is to find the amount of increment from our old customers to our existing customers and to make sure that they are still retained. Then to observe in the average purchase rate from your clients.
People rejecting the need of switching from printing media to digital media are more likely to go extinct. Thus for the rapid amplification of marketing, stability and incredible outcome of responses from customers, digital marketing makes the journey of advertisement incredibly faster than ever before.